Seven specialists. One OS.
Each department has its own scope, its own playbook, and its own human supervisor. They share one feed, one approval queue, and one scorecard.
─ Department · 01
SEO Department
Earn ranking. Earn AI citations. Ship pages while you sleep.
─ Responsibilities
- Programmatic page production
- On-page + technical fixes
- Topical cluster planning
- LLM-citation monitoring
─ Sample outputs
- Published service & city pages
- Schema and Core Web Vitals fixes
- Brief packs handed off to writers
─ Recent activity
Published 3 optimized service pages for Hollywood, FL location
Detected schema regression on /services/water-heater — patched
─ Department · 02
Google Ads Department
Continuous keyword, bid, and creative optimization — paused before it hurts.
─ Responsibilities
- Search + PMax campaign management
- Negative-keyword hygiene
- Bid + budget pacing
- RSA testing & rotation
─ Sample outputs
- Daily pacing reports
- Auto-paused underperforming keywords
- New ad copy tested weekly
─ Recent activity
Paused 6 underperforming keywords across 2 search campaigns
Bid cap reached on 'emergency plumber miami' — strategist notified
─ Department · 03
Meta Ads Department
Creative testing, audience rotation, and CPL defense across Instagram + Facebook.
─ Responsibilities
- Audience + lookalike management
- Creative testing matrices
- Catalog + lead-form management
- CPL anomaly detection
─ Sample outputs
- Fresh creatives shipped weekly
- Underperforming sets paused with reason
- Hook + thumbnail iterations
─ Recent activity
Detected rising CPL on ad set 4 — paused, requesting approval
5 new creatives shipped to testing matrix
─ Department · 04
Branding Department
Voice, visuals, and the do-not-say list — applied across every channel.
─ Responsibilities
- Brand voice + tone enforcement
- Visual identity tokens
- Persona & wedge management
- Compliance / do-not-say scanning
─ Sample outputs
- Brand snapshot kept up to date
- Voice corrections on draft content
- Approved persona language libraries
─ Recent activity
Voice scan caught 'guaranteed results' in draft — rewritten
─ Department · 05
CRM Department
Speed-to-lead, follow-up sequences, and pipeline hygiene that doesn't quit.
─ Responsibilities
- Lead routing + speed-to-lead
- Multi-channel follow-up sequences
- Pipeline stage automation
- No-show + reactivation flows
─ Sample outputs
- Leads followed up in under 5 minutes
- Stalled deals nudged automatically
- Reactivation campaigns to cold contacts
─ Recent activity
Followed up with 12 inbound leads in under 5 minutes
Reactivation campaign sent to 184 cold leads
─ Department · 06
Reporting Department
Daily updates. Weekly summaries. The number that actually changed.
─ Responsibilities
- Daily + weekly + monthly digests
- Channel-level attribution
- Anomaly detection across KPIs
- Client-facing scorecards
─ Sample outputs
- Weekly summary delivered in-app
- Anomaly alerts when a number moves
- Single source-of-truth dashboards
─ Recent activity
Weekly summary delivered — 4 numbers moved, 1 anomaly flagged
Monthly performance digest scheduled for Friday 9:00 AM
─ Department · 07
Human Strategy Team
Real marketers supervising the whole stack — approvals, edge cases, calls.
─ Responsibilities
- Approving risky or irreversible actions
- Weekly strategy + roadmap calls
- Edge-case judgement on creative + spend
- Escalation owner across departments
─ Sample outputs
- Approvals logged with a name attached
- Scheduled strategy calls
- Decisions you can audit any time
─ Recent activity
Strategist Raz approved Q3 campaign launch for 'Summer Tune-up'
Install your AI marketing department.
30 minutes. We'll scope which departments your business needs, who supervises each one, and how the OS fits your workflow.
Book a Strategy Call →