Department

Google Ads Department

Continuous keyword, bid, and creative optimization — paused before it hurts.

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GA

─ Department dossier

Google Ads Department

─ Responsibilities

  • Search + PMax campaign management
  • Negative-keyword hygiene
  • Bid + budget pacing
  • RSA testing & rotation

─ Sample outputs

  • Daily pacing reports
  • Auto-paused underperforming keywords
  • New ad copy tested weekly

─ Recent activity

◆ Auto1h ago

Paused 6 underperforming keywords across 2 search campaigns

▲ Escalated3h ago

Bid cap reached on 'emergency plumber miami' — strategist notified

Human oversight: Spend changes above your threshold escalate to a human before they go live.

─ Other departments

SESEO DeptMMeta AdsBRBrand DeptCRCRM DeptRPReportingHXStrategist

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