Department

Meta Ads Department

Creative testing, audience rotation, and CPL defense across Instagram + Facebook.

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─ Department dossier

Meta Ads Department

─ Responsibilities

  • Audience + lookalike management
  • Creative testing matrices
  • Catalog + lead-form management
  • CPL anomaly detection

─ Sample outputs

  • Fresh creatives shipped weekly
  • Underperforming sets paused with reason
  • Hook + thumbnail iterations

─ Recent activity

⚠ Approval14m ago

Detected rising CPL on ad set 4 — paused, requesting approval

✓ Shipped3h ago

5 new creatives shipped to testing matrix

Human oversight: Every new creative passes a brand + compliance review before it goes live.

─ Other departments

SESEO DeptGAGoogle AdsBRBrand DeptCRCRM DeptRPReportingHXStrategist

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